17thandRiggs.com Uses Kikscore to Demonstrate Trust and Increase Sales

Rebecca Secorie, the President of 17thandRiggs.com, just opened her contemporary furniture store in late 2008. 17thandRiggs.com offers a wide variety of home decor products including lighting fixtures, lamps, wall hangings, tables, mirrors and firepaces. Many of the products offered on the site are well over $200 and some are in excess of $3,000.

Early on in 2009, Ms. Secorie at 17thandRiggs.com noticed that she was getting traffic to her store, but she was noticing that she had numerous abandonded shopping carts. That means she had customers that were serious enough that they had picked out a product to buy, but at the very last minute decided that they were not comfortable with something at 17thandRiggs.com and they failed to purchase the product. As a result, Ms. Secorie saw limited sales.

In November 2009, Ms. Secorie decided to try out the free KikScore seal that comes with a KikReport. After a quick sign-up of the product where Ms. Secorie provided KikScore some basic information about herself, her business and website Kikscore generated a trust score and seal for 17thandRiggs.com. The KikScore seal and the KikReport allowed 17thandRiggs.com to provide information on their website, the return and customer service policies, management information, locations and website traffic so shoppers can see more information about the store.

After placing the KikScore seal and KikReport on 17thandRiggs.com, Ms. Secorie noticed an immediate incease in sales on her site. Also after she placed the KikScore seal on the site she noticed a reduction in the number of abandonded shopping carts from visitors to her site. Ms. Secorie says, "I like the KikScore seal because it has helped me show that I am a trustworthy and reliable store. I also like it because I can have my customers come to my site and post comments on their shopping experience. I also love the increase in sales since I placed the KikScore seal on 17thandRiggs.com."