Trust Facts

Data Is Clear

Shoppers do not buy from unknown online merchants

More than 63 percent of shoppers do not complete an online purchase because of security and trust concerns. (1)
73% of online shoppers have concerns that online merchants will not deliver merchandise or will deliver counterfeit merchandise. (2)

Merchants are losing sales through abandoned shopping carts

A study found that shoppers fear of identity theft and online shopping cost retailers $21 billion in 2008 (3)
The average cost of abandoned goods in U.S. shopping carts is $109. (4)

Merchants who provide more information about their trustworthiness can sell more

86% of online shoppers feel more confident about shopping on websites using security indicators, such as trust marks. (5)

http://staysafeonline.mediaroom.com/index.php?s=43&item=54
See U.S. Auto Parts Network (Internet Retailer #166) August 2006 Customer Survey of 959 Respondents.
Javelin Strategy and Research, March 2009. Available at: www.javelinstrategy.com/2009/03/17/survey-finds-retailers-missed-out-on-21-billion-in-sales-in-2008-due-to-online-shopping-fears.
http://www.ecommerce-guide.com/news/news/article.php/3829021
VeriSign Internet Security Report. Available at http://www.verisign.com/static/013506.pdf.